WELCOME TO SPORTSBIKESHOP

Birmingham

View opening times

See inside this store

Opening times

Mon 09:00 - 18:00
Tue 09:00 - 18:00
Wed 09:00 - 18:00
Thu 09:00 - 18:00
Fri 09:00 - 18:00
Sat 09:00 - 17:00
Sun 10:00 - 16:00

Ross Needham

Birmingham Store Manager

Ross is a snowboarder turned trackday junkie who loves sportsbikes. He’s not scared of a crash and has thoroughly tested many products over the years, especially helmets. Ross loves following racing and you’ll possibly bump into him at MotoGP or a round of British Superbikes. He owns a Fireblade for the track and Yamaha R1 for the road. His other love is husky Mila, about whom he’ll talk endlessly if you let him.

Store Services

Return to Store
Klarna payment options
Custom helmet fitting*
Intercom fitting*
Pinlock & Visor fitting service

Facilities

Free parking
Dedicated bike parking
Toilets
In-store refreshments

Store Reviews

Brilliant range of products

Jan 30, 2026 by Dave Hinett

Brilliant range of products at fantastic prices, and being able to request gear to be sent to a local store to try it on is so useful. Great staff in the Birmingham store, they are my go-to place for any motorcycle clothing and equipment.

Really hepful memebers of staff

Feb 3, 2026 by George Eales

Really hepful memebers of staff, i went to the birmingham store.
bought all my gear one day went back few days later to change helmet due to having pressure points, hasstle free return and bough another highly recommend.

Excellent service and offers

Jan 19, 2026 by David Supple

Having previously ordered helmets straight to home, this time I went into store to make sure I was getting the size right as I was buying a much more expensive model - Kirsty in the Birmingham store was really patient in sorting me the right size Schuberth c5, especially as I couldn't make my mind up between XXL and XXXL. Sportsbikeshop have a great range of offers, and their shipping by DPD is brilliant and with their super helpful staff like Kirsty you will absolutely get kitted out with the right gear.

SBS Birmingham

Jan 3, 2026 by Kim Smith

Another Top Buy from SBS Birmingham , Great Staff , Very pleased with the purchase of the 2nd Helmet Freecom 4X and other items.
Always a Good Customer Service

FAQS

Is everything online available in-store?

Our stores have a very good selection of our most popular products, and for everything else you can use our ‘Try on or Buy’ system to have the items shipped to store ready for your arrival. Providing it’s in stock online, it’ll be there next day in-store for you, 7 days a week - no payment required, and we’ll let you know when it lands. It’s that simple!

*Can you fit my intercom for me?

As a helmet specialist, we’re happy to advise on the fitting of an intercom for your new helmet, and we’re also happy to do the fitting for you when timing allows – please just bear with us at peak times as you may need to leave it with us! Alternatively, you can always schedule a drop-off with us so we can ensure we have plenty of time to help. Please note though, that fitting new intercoms to older helmets is not always possible, as there may be compatibility issues that can lead to damage being caused during the fitting process. We also ask that your helmet is thoroughly cleaned prior to us fitting your intercom.

Can I check if an item is in stock before visiting a store?

Yes! Our website will tell you if an item is in stock at a store. To avoid disappointment, you can also send items to any store to ‘Try on or Buy’. Most items, if available at our warehouse, can be delivered to store next day. No payment required!

What payment methods do you accept in store?

Payment can be made by debit/credit card including American Express, and cash. We also offer Klarna finance in all stores. Whilst we accept PayPal on our website PayPal do not currently have an in-store payment method.

I purchased something online; can I return it to a store?

Sure! Provided the product is in original unused condition in line with our returns policy, your online order can be returned to any of our stores.

Can I telephone the store?

Although our stores don’t have their own dedicated phone number, our customer service team will be happy to help on 01205 360099 9:00am – 5:00pm Monday – Saturday.

Are dogs allowed in-store?

We understand that dogs are a part of many people's lives, and we welcome well-behaved dogs in our stores. We kindly ask though that you keep your furry friend on a leash at all times. Please also be mindful of other customers who may not be comfortable around dogs. If your dog becomes disruptive or we feel it poses a safety concern, we may kindly ask that you take your pet out of the store. Thank you for your understanding and we look forward to serving you and your furry companion!

I’m on my bike, can you ship my purchase to my home?

Of course! No charge for orders over £25.

Do you offer custom helmet fitting?

Absolutely! We can switch cheek pads and skull liners to help ensure you get the very best fit. Currently this is available for Arai and Schuberth, as well as Shoei for which we offer the Shoei Personal Fitting System (PFS) at selected stores. If you’d like to book-in a fitting, just contact us to arrange an appointment.