WELCOME TO SPORTSBIKESHOP

Birmingham

View opening times

See inside this store

Opening times

Mon 09:00 - 18:00
Tue 09:00 - 18:00
Wed 09:00 - 18:00
Thu 09:00 - 18:00
Fri 09:00 - 18:00
Sat 09:00 - 17:00
Sun 10:00 - 16:00

Ryan Colbourne

Birmingham Store Manager

Meet Ryan, our new Store Manager. A keen rider with a Triumph Bonneville T100 and a Yamaha FZS600 in the garage, he’s just as passionate about bikes as he is about great customer service. When he’s not at work, you’ll likely find him listening to rock music from the 80s right through to the latest releases, heading off to festivals, or at home with his two cats, Syd and Stevie Nyx.

Store Services

Return to Store
Klarna payment options
Custom helmet fitting*
Intercom fitting*
Pinlock & Visor fitting service

Facilities

Free parking
Dedicated bike parking
Toilets
In-store refreshments

Store Reviews

I am a 66 year young biker & I have…

Nov 18, 2025 by Craig Ross

I am a 66 year young biker & I have been using Sportsbike shop both online and in store (Birmingham) for over 2 years now & have found the customer service experience exemplary. The price promise is great, I wanted to buy an HRC helmet & found another online shop that had the same helmet for £100 less, a phone call to Sportsbikeshop & the guy I spoke to honoured the price there & then!, Online the fact that you can return items that you don’t like/fit free of charge allows you to order clothing etc & try it on.
In store again the staff are so helpful & polite. You never feel pressured. Another good option is where you can order online & get the goods shipped to your local store to try it on.
To summarise I will continue to use Sportsbikeshop for all my purchases. . WELL done, keep up the good work 😎👍👌

Staff incredibly helpful

Oct 14, 2026 by Gareth Wheatcroft

As always, the team in the Birmingham shop were incredibly friendly and helpful. It is a pleasure to shop there.

Great service.

Oct 4, 2026 by Robert Derry

On my many visits to Sportsbike shop Birmingham I have always found staff to be charming and friendly. Staff are always great to chat with. I feel they are bikers with an understanding of what customer needs. When i have asked for advice I think they have given good helpful advice. I have a choice of shops and always return to SBS.

Good and friendly service

Oct 4, 2026 by Norman Wigley.

Just to say thank you to staff at Birmingham for being so helpful, especially Darren and Ryan. I came home and ordered the helmet and colour size I wanted. ( they didn’t have the colour I wanted, but we sorted the size out .). Once again thank you. Also thank you to RAY in a call centre in Lincolnshire, for being patient to help me.
Kind regards Norman

FAQS

Is everything online available in-store?

Our stores have a very good selection of our most popular products, and for everything else you can use our ‘Try on or Buy’ system to have the items shipped to store ready for your arrival. Providing it’s in stock online, it’ll be there next day in-store for you, 7 days a week - no payment required, and we’ll let you know when it lands. It’s that simple!

*Can you fit my intercom for me?

As a helmet specialist, we’re happy to advise on the fitting of an intercom for your new helmet, and we’re also happy to do the fitting for you when timing allows – please just bear with us at peak times as you may need to leave it with us! Alternatively, you can always schedule a drop-off with us so we can ensure we have plenty of time to help. Please note though, that fitting new intercoms to older helmets is not always possible, as there may be compatibility issues that can lead to damage being caused during the fitting process. We also ask that your helmet is thoroughly cleaned prior to us fitting your intercom.

Can I check if an item is in stock before visiting a store?

Yes! Our website will tell you if an item is in stock at a store. To avoid disappointment, you can also send items to any store to ‘Try on or Buy’. Most items, if available at our warehouse, can be delivered to store next day. No payment required!

What payment methods do you accept in store?

Payment can be made by debit/credit card including American Express, and cash. We also offer Klarna finance in all stores. Whilst we accept PayPal on our website PayPal do not currently have an in-store payment method.

I purchased something online; can I return it to a store?

Sure! Provided the product is in original unused condition in line with our returns policy, your online order can be returned to any of our stores.

Can I telephone the store?

Although our stores don’t have their own dedicated phone number, our customer service team will be happy to help on 01205 360099 9:00am – 5:00pm Monday – Saturday.

Are dogs allowed in-store?

We understand that dogs are a part of many people's lives, and we welcome well-behaved dogs in our stores. We kindly ask though that you keep your furry friend on a leash at all times. Please also be mindful of other customers who may not be comfortable around dogs. If your dog becomes disruptive or we feel it poses a safety concern, we may kindly ask that you take your pet out of the store. Thank you for your understanding and we look forward to serving you and your furry companion!

I’m on my bike, can you ship my purchase to my home?

Of course! No charge for orders over £25.

Do you offer custom helmet fitting?

Absolutely! We can switch cheek pads and skull liners to help ensure you get the very best fit. Currently this is available for Arai and Schuberth, as well as Shoei for which we offer the Shoei Personal Fitting System (PFS) at selected stores. If you’d like to book-in a fitting, just contact us to arrange an appointment.