WELCOME TO SPORTSBIKESHOP

Birmingham

View opening times

Opening times

Mon 09:00 - 18:00
Tue 09:00 - 18:00
Wed 09:00 - 18:00
Thu 09:00 - 18:00
Fri 09:00 - 18:00
Sat 09:00 - 17:00
Sun 10:00 - 16:00

Ross Needham

Birmingham Store Manager

Ross is a snowboarder turned trackday junkie who loves sportsbikes. He’s not scared of a crash and has thoroughly tested many products over the years, especially helmets. Ross loves following racing and you’ll possibly bump into him at MotoGP or a round of British Superbikes. He owns a Fireblade for the track and Yamaha R1 for the road. His other love is husky Mila, about whom he’ll talk endlessly if you let him.

Store Services

Return to Store
Klarna payment options
Custom helmet fitting*
Intercom fitting*
Pinlock & Visor fitting service

Facilities

Free parking
Dedicated bike parking
Toilets
In-store refreshments

Store Reviews

Staff at Birmingham very helpful and…

Sep 12, 2025 by Shawn Harris

Staff at Birmingham very helpful and not any pushing of sales at all.

really snappy experience

Sep 11, 2025 by Byron - Top Wrapz Ltd

really snappy experience , my business specialises in protection for cars / bikes in terms of appearance and our birmingham branch was awesome in helping us make a name in the bike ceramic and PPF world... REALLY good people, and we LOVE being part of the bike community. All our gear comes from SBS. thanks TEAM SBS .

Anyone want their bike / car cared for by one of the highest rated detailing / PPF centres in the UK, look no further than Top wrapz ltd

Great product and customer support

Sep 2, 2025 by David thomas

Great product and customer support, helped with a positive attitude when I ordered wrong size helmet thanks ti birmingham branch too really helpful

Birmingham Store

Jul 30, 2025 by Paul Fraser

I went to the Birmingham store with the intention of purchasing a SENA 50R Bluetooth headset & intercom. On arrival I was greeted by a member of staff called Ben. I explained to him what I needed and he took time to take me through the different brands and options based on my riding. Ben has a great customer approach and was very knowledgeable with all the products and highlighted all the pros and cons. I decided to purchase a CARDO Packtalk Edge Mesh intercom which ticked all the boxes for me. Ben then helped me download the Cardo app on my phone and installed the system into the helmet. He then set it all up and took me through the full operation. Im really happy I chose the CARDO, great bit of kit. I would highly recommend talking to Tom if you want any advice or help when in the Birmingham store, top bloke!

FAQS

Is everything online available in-store?

Our stores have a very good selection of our most popular products, and for everything else you can use our ‘Try on or Buy’ system to have the items shipped to store ready for your arrival. Providing it’s in stock online, it’ll be there next day in-store for you, 7 days a week - no payment required, and we’ll let you know when it lands. It’s that simple!

*Can you fit my intercom for me?

As a helmet specialist, we’re happy to advise on the fitting of an intercom for your new helmet, and we’re also happy to do the fitting for you when timing allows – please just bear with us at peak times as you may need to leave it with us! Alternatively, you can always schedule a drop-off with us so we can ensure we have plenty of time to help. Please note though, that fitting new intercoms to older helmets is not always possible, as there may be compatibility issues that can lead to damage being caused during the fitting process. We also ask that your helmet is thoroughly cleaned prior to us fitting your intercom.

Can I check if an item is in stock before visiting a store?

Yes! Our website will tell you if an item is in stock at a store. To avoid disappointment, you can also send items to any store to ‘Try on or Buy’. Most items, if available at our warehouse, can be delivered to store next day. No payment required!

What payment methods do you accept in store?

Payment can be made by debit/credit card including American Express, and cash. We also offer Klarna finance in all stores. Whilst we accept PayPal on our website PayPal do not currently have an in-store payment method.

I purchased something online; can I return it to a store?

Sure! Provided the product is in original unused condition in line with our returns policy, your online order can be returned to any of our stores.

Can I telephone the store?

Although our stores don’t have their own dedicated phone number, our customer service team will be happy to help on 01205 360099 9:00am – 5:00pm Monday – Saturday.

Are dogs allowed in-store?

We understand that dogs are a part of many people's lives, and we welcome well-behaved dogs in our stores. We kindly ask though that you keep your furry friend on a leash at all times. Please also be mindful of other customers who may not be comfortable around dogs. If your dog becomes disruptive or we feel it poses a safety concern, we may kindly ask that you take your pet out of the store. Thank you for your understanding and we look forward to serving you and your furry companion!

I’m on my bike, can you ship my purchase to my home?

Of course! No charge for orders over £25.

Do you offer custom helmet fitting?

Absolutely! We can switch cheek pads and skull liners to help ensure you get the very best fit. Currently this is available for Arai and Schuberth, as well as Shoei for which we offer the Shoei Personal Fitting System (PFS) at selected stores. If you’d like to book-in a fitting, just contact us to arrange an appointment.