WELCOME TO SPORTSBIKESHOP

Reading

View opening times

See inside this store

Opening times

Mon 09:00 - 18:00
Tue 09:00 - 18:00
Wed 09:00 - 18:00
Thu 09:00 - 18:00
Fri 09:00 - 18:00
Sat 09:00 - 17:00
Sun 10:00 - 16:00

Damon Jones

Reading Store Manager

Passionate biker Damon loves nothing more than hitting the road, or dirt, on a bike. He’s already tackled a six-day trip in Australia and spent two days enduro riding in Spain. He owns a Suzuki GSX-R750 for the road, a Yamaha DT175MX trail bike and harbours ambitions of adding track riding to his repertoire as well. He’s keen on all types of riding and is ready to take on any challenge thrown at him.

Store Services

Return to Store
Klarna payment options
Custom helmet fitting*
Intercom fitting*
Pinlock & Visor fitting service

Facilities

Free parking
Dedicated bike parking
Toilets
In-store refreshments

Store Reviews

Great customer setvice

Feb 16, 2026 by Nick

Guy in the shop at Reading was really helpful - great customer service service

Sidecar race gear service excellence

Feb 5, 2026 by Consumer

My son and I enjoyed excellent service at the Reading branch towards the end of a wet and wild working week. The staff are a credit to SportsBikeShop, encouraging us to try our new RST race gear with some unconventional sidecar manoeuvres around the shop furniture!! Apologies to any top brass watching on the CCTV but the boys on the shopfloor know how to sell bike gear to bikers. All purchases arrived safe & sound in West Wales, exactly as arranged. Well done Reading SportsBikeShop, full marks👍

Staff in reading branch helpful and the…

Feb 2, 2026 by Steve

Staff in reading branch helpful and the guy who took my order over the phone was very good as well. items I brought i am happy with and will be back

Very enjoyable shopping experience

Feb 1, 2026 by Paul

Great selection of helmets and clothing on the website and with the 'try before you buy' service in store, you can find and try on exactly what you are looking for without wasting time and energy. I visited the Reading store and was greeted by friendly, helpful professional staff and managed to get exactly what I wanted. Would definitely recommend

FAQS

Is everything online available in-store?

Our stores have a very good selection of our most popular products, and for everything else you can use our ‘Try on or Buy’ system to have the items shipped to store ready for your arrival. Providing it’s in stock online, it’ll be there next day in-store for you, 7 days a week - no payment required, and we’ll let you know when it lands. It’s that simple!

*Can you fit my intercom for me?

As a helmet specialist, we’re happy to advise on the fitting of an intercom for your new helmet, and we’re also happy to do the fitting for you when timing allows – please just bear with us at peak times as you may need to leave it with us! Alternatively, you can always schedule a drop-off with us so we can ensure we have plenty of time to help. Please note though, that fitting new intercoms to older helmets is not always possible, as there may be compatibility issues that can lead to damage being caused during the fitting process. We also ask that your helmet is thoroughly cleaned prior to us fitting your intercom.

Can I check if an item is in stock before visiting a store?

Yes! Our website will tell you if an item is in stock at a store. To avoid disappointment, you can also send items to any store to ‘Try on or Buy’. Most items, if available at our warehouse, can be delivered to store next day. No payment required!

What payment methods do you accept in store?

Payment can be made by debit/credit card including American Express, and cash. We also offer Klarna finance in all stores. Whilst we accept PayPal on our website PayPal do not currently have an in-store payment method.

I purchased something online; can I return it to a store?

Sure! Provided the product is in original unused condition in line with our returns policy, your online order can be returned to any of our stores.

Can I telephone the store?

Although our stores don’t have their own dedicated phone number, our customer service team will be happy to help on 01205 360099 9:00am – 5:00pm Monday – Saturday.

Are dogs allowed in-store?

We understand that dogs are a part of many people's lives, and we welcome well-behaved dogs in our stores. We kindly ask though that you keep your furry friend on a leash at all times. Please also be mindful of other customers who may not be comfortable around dogs. If your dog becomes disruptive or we feel it poses a safety concern, we may kindly ask that you take your pet out of the store. Thank you for your understanding and we look forward to serving you and your furry companion!

I’m on my bike, can you ship my purchase to my home?

Of course! No charge for orders over £25.

Do you offer custom helmet fitting?

Absolutely! We can switch cheek pads and skull liners to help ensure you get the very best fit. Currently this is available for Arai and Schuberth, as well as Shoei for which we offer the Shoei Personal Fitting System (PFS) at selected stores. If you’d like to book-in a fitting, just contact us to arrange an appointment.