WELCOME TO SPORTSBIKESHOP

Reading

View opening times

See inside this store

Opening times

Mon 09:00 - 18:00
Tue 09:00 - 18:00
Wed 09:00 - 18:00
Thu 09:00 - 18:00
Fri 09:00 - 18:00
Sat 09:00 - 17:00
Sun 10:00 - 16:00

Damon Jones

Reading Store Manager

Passionate biker Damon loves nothing more than hitting the road, or dirt, on a bike. He’s already tackled a six-day trip in Australia and spent two days enduro riding in Spain. He owns a Suzuki GSX-R750 for the road, a Yamaha DT175MX trail bike and harbours ambitions of adding track riding to his repertoire as well. He’s keen on all types of riding and is ready to take on any challenge thrown at him.

Store Services

Return to Store
Klarna payment options
Custom helmet fitting*
Intercom fitting*
Pinlock & Visor fitting service

Facilities

Free parking
Dedicated bike parking
Toilets
In-store refreshments

Store Reviews

Excellent service by in store staff.

Sep 26, 2026 by Mahesh Ajinkya

I have been a customer with them since 2018. However, over the last eight months, I’ve been visiting the store in Reading for purchasing boots, jackets , gloves, and my helmet. I was confused in the sizing as I switched from my regular helmet brand to another brand. An informed decision was made by me due to the logical and practical inputs given by Wes, along with detail in personal attention given by Karina and a strong follow-up by Sophia. Had it not been for these three, I would have been confused and delayed my purchase.
I wish the three of them all the very best and would recommend other outlets to have staff with the attitude of these three.

Very helpful team at the Reading branch…

Sep 5, 2026 by Nigel Hurcomb

Very helpful team at the Reading branch + HQ (Ben) and I then completed my purchase via website. Excellent value and will look to purchase other items in the future.

I love visiting the Sportsbikeshop…

Aug 30, 2026 by Shruti Ravinderan

I love visiting the Sportsbikeshop store in Reading! The staff is so well-informed and patient. I am a beginner motorcyclist and they have shown me such kindness. I have slowly collected all my gear from them and each time I am met with genuine sincerity. The delivery service is also prompt and ordering process is easy with the in-store try or buy option which is very convenient.

Very helpful team at your Reading…

Sep 7, 2026 by Nigel Hurcomb

Very helpful team at your Reading branch and your customers services team ( Ben) who assisted me with my purchase.

FAQS

Is everything online available in-store?

Our stores have a very good selection of our most popular products, and for everything else you can use our ‘Try on or Buy’ system to have the items shipped to store ready for your arrival. Providing it’s in stock online, it’ll be there next day in-store for you, 7 days a week - no payment required, and we’ll let you know when it lands. It’s that simple!

*Can you fit my intercom for me?

As a helmet specialist, we’re happy to advise on the fitting of an intercom for your new helmet, and we’re also happy to do the fitting for you when timing allows – please just bear with us at peak times as you may need to leave it with us! Alternatively, you can always schedule a drop-off with us so we can ensure we have plenty of time to help. Please note though, that fitting new intercoms to older helmets is not always possible, as there may be compatibility issues that can lead to damage being caused during the fitting process. We also ask that your helmet is thoroughly cleaned prior to us fitting your intercom.

Can I check if an item is in stock before visiting a store?

Yes! Our website will tell you if an item is in stock at a store. To avoid disappointment, you can also send items to any store to ‘Try on or Buy’. Most items, if available at our warehouse, can be delivered to store next day. No payment required!

What payment methods do you accept in store?

Payment can be made by debit/credit card including American Express, and cash. We also offer Klarna finance in all stores. Whilst we accept PayPal on our website PayPal do not currently have an in-store payment method.

I purchased something online; can I return it to a store?

Sure! Provided the product is in original unused condition in line with our returns policy, your online order can be returned to any of our stores.

Can I telephone the store?

Although our stores don’t have their own dedicated phone number, our customer service team will be happy to help on 01205 360099 9:00am – 5:00pm Monday – Saturday.

Are dogs allowed in-store?

We understand that dogs are a part of many people's lives, and we welcome well-behaved dogs in our stores. We kindly ask though that you keep your furry friend on a leash at all times. Please also be mindful of other customers who may not be comfortable around dogs. If your dog becomes disruptive or we feel it poses a safety concern, we may kindly ask that you take your pet out of the store. Thank you for your understanding and we look forward to serving you and your furry companion!

I’m on my bike, can you ship my purchase to my home?

Of course! No charge for orders over £25.

Do you offer custom helmet fitting?

Absolutely! We can switch cheek pads and skull liners to help ensure you get the very best fit. Currently this is available for Arai and Schuberth, as well as Shoei for which we offer the Shoei Personal Fitting System (PFS) at selected stores. If you’d like to book-in a fitting, just contact us to arrange an appointment.