I got this for creating routes & exploring the more deserted roads, or simply using as a backup when you can't remember every road turn in your head & this saves getting the map out. You can create routes on the Beeline website and they will automatically import into the Beeline device. Generally works very well but if you're in a dodgy signal area it'll 'freeze' and display 'rerouting' while its waiting to reconnect to your phone.
Quite expensive for what it is, and some of the accessories for it are extortionate. £49.99 for a powered mount? An absolute joke. I just use a usb cable and plug it into the bike. On this topic, they claim 14hrs battery life, which is nonsense. The most I've ever had before having to plug it into the bike is 8-9hrs.
Nonetheless, for me it works well and we've been riding new roads that we probably would have missed out if not for having the Beeline as a backup.