Shoei Internal Sun Visor - GT Air 2 / J Cruise

Shoei manufacture all of their products using the keywords quality & value, and have used these criteria ever since they began manufacturing motorcycle helmets in January 1960. The Shoei helmet brand has always been at the forefront of motorcycle helmet technology since its creation, and continues to lead in terms of technical innovation, design, and safety. With over 50 years experience, they continue to manufacture the entire Shoei helmet range in Japan to this very day. Whilst the brand can undoubtedly be described as premium, Shoei helmets offer fantastic value for money when you consider the serious levels of comfort, build quality and technology that go into every helmet they produce. Shoei develop all of their bike helmets with a specific philosophy in mind which they call the Shoei Safety Concept. The thinking behind their philosophy is that crash helmets must be developed to ensure maximum head protection, whilst also providing unrivalled levels of comfort. Ultimately, Shoei believe that a relaxed ride provided through comfort makes a highly important contribution to the rider's safety. The safety elements of each bike helmet come under one of two headings, Passive or Active Safety. Passive safety includes focus on such elements as impact absorption and material rigidity whilst active safety refers to emphasis on ventilation, fit and noise reduction. Shoei are now, truly, one of the most popular and most highly rated helmet brands in the world.